It’s a principle as old as time.
We, as a species, reward those who please us, and often with money.
Don’t be misled by the title, this is not a book for those working in customer service roles – it’s a book for everyone, everywhere, at all levels of any organization.
Whether you’re looking for ways to earn more money, improve customer ratings, or just figure out why your customers are leaving for competitors, it’s all covered. I have no doubt saying that you will find enough ideas here to help you be better at your job, contribute more in your team, and lead a company towards regained profits, and possibly more.
