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Marketing Leadership – Lillian Haase
 

Marketing Leader

Hire an experienced marketing leader and team coach to maximize your marketing team’s performance quickly.

01Rightsize Dysfunctional Teams and Strategies

When you need results quickly but your team lacks direction, skills and experience Lillian will step in to help to turn things around.

02Lead Your Organization’s Marketing

Gain an in-house marketing leader without the price tag or the wait. A fractional CMO can be that outside voice to reinvigorate and inspire both marketing and the C-Suite.

03Mentor and Coach your Marketing Team

Retain your most talented team members and groom them for bigger things with targeted coaching goals and the sharing of marketing experience to younger marketers.

Capitalize on Real-World Experience

Lillian will dive straight into problems plus understand your organization’s goals quickly, then get to work.

Team & Leadership Strengths

  • Rightsizing dysfunctional teams
  • Getting through and out of a crisis
  • Troubleshooting / cleaning up messes
  • Team coaching
  • Leadership development
  • Ensuring marketers use and develop their strengths
  • Mentoring young marketers
  • Building efficient marketing teams
  • Company presentations and internal communication

Marketing Strengths

  • Marketing strategy: brand, revenue, and digital strategy
  • Reports and Presentations
  • Data-based planning and optimization
  • Working backwards from the desired outcome / goal-orientated marketing plans
  • Lead generation and revenue-focused campaigns
  • Hands on digital marketing and analytics
  • Lifecycle marketing
  • Marketing training
  • Multi-channel marketing
  • Ability to consistently hit targets

Help is at hand

Lillian has a unique skillset crossing coaching, leadership, marketing, and data-driven decision making in multinational environments.

She will work to understand your issues and ask questions in the pursuit of making your marketing work better for your organization and team.

Her action-orientated approach means you won’t wait months for results.

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"Lillian possesses a unique skill set, merging her ability to implement creative digital marketing strategies alongside her natural leadership and training abilities. Lillian is a natural mentor. She always made herself available to team members to assist them and to transfer the knowledge that she had. She has the patience to educate those around her but also the organizational skills to ensure that the work gets done. If you have the opportunity to make Lillian a part of your team (or even lead it) then I would highly recommend that you take it.”
Brian RigleyGlobal Director, E-Business & Digital Marketing
"Lillian truly understood the needs of my organization and provided me with impartial recommendations as to the right course of action to take. I trust Lillian intrinsically, as time after time following her recommendations has proven to be the right decision."
Melissa HartmanFormer Chief Strategy Officer at CGU/IAG
474 x 434
ANZ
Autodesk
E.ON
Edelman
FirstClick Consulting
Manheim
Quadriga
Searchmetrics
Webtrekk